Let’s cut to the chase, growth is not just a goal – it’s a must. However, for many companies, the challenge lies in effectively navigating the complex world of marketing to achieve substantial and sustainable growth. This is where the innovative concept of a Fractional Chief Marketing Officer (CMO) steps in, offering a game-changing solution that blends expert marketing prowess with strategic guidance without the traditional constraints.
Think of it as getting a Michelin-star chef to create a gourmet meal for your business without having to build a five-star restaurant…
What is a Fractional CMO?
A Fractional CMO, or Chief Marketing Officer, is a high-level marketing executive who provides their expertise and leadership on a part-time or project basis. Fractional CMOs offer businesses the opportunity to access top-tier marketing talent without the need for a full-time executive position. This gives companies access to expert marketing guidance without long-term commitments or the financial burden of a full-time executive salary.
Meet Tanya Thorne the visionary mind behind The Troubleshooter, a pioneering consultancy that’s changing the way businesses approach growth. With a rich history of leading brands to new heights, Tanya embodies the essence of a Fractional CMO. But what exactly does this mean for your business?
As a Fractional CMO, Tanya goes beyond traditional consulting to embed herself within your business, align marketing strategies with broader objectives, mentor internal teams, and optimise efforts for rapid impact.
Tailored Expertise without the Overhead
With a Fractional CMO, you leverage Tanya’s expertise affordably. It’s like having the marketing version of Batman – here when you need help, but not lingering around when you don’t.
Tanya will come in, address challenges, refine sales and marketing strategies and teams, stretch budgets, and set up high-performing marketing function fit for the long run.
Tanya embodies the Fractional CMO ideal: expert guidance aligned with your goals, at a cost-effective rate. This means you can leverage Tanya’s vast industry knowledge, honed over years of working with global giants and ambitious start-ups alike, without worrying about breaking the bank.
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