Differentiation

Building a brand from scratch, all while consistently demonstrating marketing's accountability is what Tanya does best. Her deep understanding of consumers, and her unwavering belief in the value of a brand, make her a pleasure to watch in the boardroom.

She is able to establish and grow relationships both internally and externally with ease and deliver activity that is both creatively and commercially successful.

Tanya has a rare energy level which positively affects colleagues but also customers. Tanya really understands brands, how to build them, how to stay on-brand and how to communicate them. The way she handled the accounts was a true partner marketing approach: listening, proposing, adjusting and looking for creating value for both sides.

Tanya is a world class marketer who has delivered some of the most impactful partner campaigns I've seen. Key to Tanya's success is her unwavering drive, disarming interpersonal style, creative flair, and in-depth understanding of the consumer. All of this allows her to create a win win outcome even in the most complex and challenging of partnerships.

Tanya managed the marketing sell-in, sell-through and sell-out propositions where I found her to be professional, knowledgeable, thorough and persuasive, acting in a stand-out way in a highly competitive, fast-paced industry and landscape.

Passion, focus and determination to deliver the best. Tanya is clearly a very talented marketer, but where she excels is in driving those around her to be brilliant, leading her teams and inspiring others. A genuine talent and asset to any company.

Tanya is a force of nature who brings fun, positivity, ambition and a clear vision to everything she does. She leads openly and compassionately. She gives autonomy and motivates. She welcomes creativity and entrepreneurialism. She is an incredible strategist and problem solver.

Under Tanya's leadership, we experienced a notable boost in brand visibility and a substantial increase in conversion rates, transforming viewers into committed customers. Her strategic marketing initiatives, grounded in deep market understanding enhanced our customer engagement.