What’s in a Name? Why “The Troubleshooter”?

  • Tanya Thorne
  • Nov 22, 2023

The New Age of Business Support: Why We Call Ourselves ‘The Troubleshooter’

Names carry weight; they set expectations and define perception even before a single interaction occurs. The name “The Troubleshooter” was not chosen haphazardly; it is a moniker that encapsulates the very essence of our mission and approach to modern business support services. But what does it signify, and how does it differentiate us from traditional “consultancies”? Let’s delve in.

Getting to the Heart of the Matter

A “trouble shooter” is a problem-solver at its core, but this definition only scratches the surface. Unlike consultants, who may provide a detached, often temporary, diagnosis of issues, trouble shooters immerse themselves in the intricacies of the challenges at hand. We don’t just identify problems; we actively engage in solving them, often pre-empting issues before they escalate. Our aim is to be preventive rather than merely reactive.

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