Following an exhausting five-month saga of discussions, agreements, and sudden reversals with a certain client, who shall remain unnamed, my patience and endurance have been severely tested. Born from frustration and an urgent call for reform, this article addresses the critical need for change.
As agencies, we’re fully aware that securing contracts demands dedication and hard work, and truth be told, we enjoy it! But the shocking disregard for respect and professionalism we sometimes encounter is frankly disgraceful.
This article springs from a place of frustration and a pressing need for change. While we understand that winning contracts requires effort and perseverance, the lack of respect and professionalism displayed in some of these interactions is unacceptable.
The Core Issue:
Picture spending months meticulously shaping the ideal proposal, syncing strategies, and picturing a collaborative future, only for everything to unravel unexpectedly. This scenario goes beyond the usual hurdles of clinching contracts. It’s about a profound disregard for the agency’s time and expertise, highlighted by a situation where, after reaching an agreement the contract was requested, promptly sent, and just two working days shy of commencing, was changed to it’s very core. This breach isn’t just a professional setback; it’s a stark violation of the mutual respect and professional etiquette fundamental to business engagements.
This isn’t just a minor inconvenience. It’s a significant drain on resources, creativity, and morale. What’s worse, it betrays a fundamental lack of respect for the time, expertise, and professionalism agencies bring to the table.
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